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Packard Bell Commercial

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In 1996 Packard Bell put out a commercial that tried to show urban existence as negative with the point of the commercial being that using a Packard Bell computer "You can do it all from home". Librarians objected to the negative image of the library. The commercial has storm trooper like characters marching around the library shushing people. Packard Bell changed the commercial and lifted out the library scenes. The version here shows the library scene.

Channel: Film & Animation
Uploaded: September 23, 2006 at 7:24 pm
Author: bibliofuture

Length: 00:59
Rating: 4.61
Views: 30441

Tags: bell  commercial  libraries  library  packard  

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Video Comments

james42101 (August 4, 2008 at 9:44 pm)
I was working for Packard Bell in Sacramento when they made this commercial.. it was pretty exciting when they gave us the preview of it. Imagine seeing it after all these years.
correctmugshot (May 13, 2008 at 5:17 pm)
I wish computer commercials were all like this. Now all they care about is saying their 16 MB of ram is the best! lol. (my first comp. was a packard bell w/16 mb or ram, still have it!).
pjzamor88 (May 11, 2008 at 6:45 am)
Who directed this piece? Has he or she moved on to feature work? I've been watching this ad over and over since I found it and it's making me misty-eyed. It's truly a work of art.
pjzamor88 (May 11, 2008 at 6:34 am)
I remember when I first caught this commercial back in 1996...I remember that it would give me chills every time I saw it and it still gives me chills today. It's quite possibly one of the most haunting ads I've ever seen. This clip oozes with atmosphere and I love every bit of it.
COWESSES (May 5, 2008 at 6:25 pm)
According to Ellen Ullman, this video "reflects the ultimate suburbanization of existence: a retreat from the friction of the social space to the supposed idyll of private ease." In other words, Packard Bell is trying to sell us the idea that it is better just to stay at home and on our computer rather than interact in that messy world with all those people. It's a message that is ultimately anti-democratic.
Blackenedbarman (February 23, 2008 at 2:57 am)
I had an older packard bell
Watcher3223 (January 2, 2008 at 3:16 am)
I was thinking the same.Very funny.
acitrano (September 19, 2007 at 12:26 am)
indeed; it's great on his. i changed my link.. thanks!
bibliofuture (September 16, 2007 at 1:03 pm)
A buddy of mine reloaded the video. If you search for iBookWatch and look under his videos you will find this video. The sound is perfect on that upload.
bibliofuture (September 16, 2007 at 12:28 pm)
This happened during the upload. The file plays fine on my computer. When I uploaded to YouTube there is now the slight delay between the clip and the sound. I may try to reload the video and see what happens.


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