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TEDTalks: Barry Schwartz (2005)

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http://www.ted.com Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22

Channel: News & Politics
Uploaded: January 16, 2007 at 4:23 pm
Author: TEDtalksDirector

Length: 20:22
Rating: 4.62
Views: 61784

Tags: TEDTalks  

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Video Comments

AaronCee (July 24, 2008 at 9:57 pm)
Dude, lol, you are insane. I have randomly flamed also, but never about something as retarded. I'm stating that what this guy is saying is what's so good about Apple, they make it easy on costumers by limiting the range. Alot of companies are doing that now. I.e. Jeep has got 10 different veicheles to choose from instead of say 50. It's more economical for the company and easier for the consumer. Narrow set of choices. Now, in the words of Dick Cheney. "Go fuck yourself".
RamGrim (July 24, 2008 at 7:30 pm)
How short minded are you to apply what he's saying to a trivial argument what's the better choice of Personal Computing Devices.If you like PCs better, fine.If you like Macs Better, fine.It doesn't make any difference to any one but the person spouting the bullshit about how: because of a personal choice thy made they're better than the others that didn't make the same choice. That's the same mentality of Racism and Prejudice thought...Whow Doggy, why am I randomly flaming you...Sorry man
mikew909 (July 22, 2008 at 11:51 am)
i refuse to take the opinion of a man wearing shorts and deck shoes
rjamesgoebel (July 16, 2008 at 10:35 pm)
AT LEAST use good, verified statistics to support some sort of overarching, big picture idea. The whole point that has PROVEN to advance society and people's earning power, standard of living, health, security, etc is plain and simple: synthesizing and then analyzing things based on the scientific method. Any attempt to understand society or a phenomenom or irrational behavior is fruitless without hard data and the same scrutiny and attention to detail that you see in the field of engineering.
rjamesgoebel (July 16, 2008 at 10:26 pm)
Soft skills are needed to communicate. Soft science is not needed on any everyday basis. Take anthropology for example. The principle of anthropology is this idea that you should not view the world based on pre-concieved ideas or bias. This is nothing new, actually is a fundamental concept of the scientific method, which we employ to do useful things in life. Anthropology, just like the rest of the soft sciences, are not useful, and of course, not in demand in the free market either.
AaronCee (July 16, 2008 at 8:41 pm)
Limitation of choices, alternatives is what's so great about Apple. Laptops: MacBook config 1, config 2, config 3. Highend Laptop: Macbook Pro 1, 2, 3. Desktop: iMac 1, 2, 3. Desktop highend: MacPro 1, 2, 3.
shonzilla (July 16, 2008 at 12:46 pm)
Analysis is the next step after considering something (i.e. anyone's, potentially crazy or at least misleading ideas). I was making an argument against measuring and quantifying everything. In the information age, knowledge workers are actually learning how to learn and more efficiently filter out all the clutter and potentially misleading information. I would say that "soft science" goes hand-in-hand with soft skills and both are needed on everyday basis.
rjamesgoebel (July 16, 2008 at 12:21 pm)
Considering something does nothing without analysis. That is why ultimately the 'soft sciences' are becoming less and less relevant to everyday life, and those who study them are left to go back to teach about them.A broad picture is necessary to synthesize ideas, and thus analyze, but the broad picture is pretty pointless in and of itself.
shonzilla (July 16, 2008 at 10:33 am)
It's not necessary to quantify a phenomenon to consider it. In my view, increasing awareness, being informed & responsible while maintaining focus is more than a good start in surviving (in) the information age. In other words, in information age, being a knowledge worker who knows enough about himself/herself can only help people achieve happiness or at least satisfaction.
wasdom01 (July 1, 2008 at 12:16 pm)
Thank you Scottburton11! I've been interested in the freedom/choice debate for a while and The Trap was a really eye opening documentary.


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